Privacy Policy

ADcaste Media Solution Pvt. Ltd. ("ADcaste", "we", "our", or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at adcaste.com or use our digital out-of-home advertising services.

1. Information We Collect

Personal Information You Provide

When you interact with our website or services, we may collect:

• Name and contact details (email address, phone number)
• Company or brand name
• City and geographic location
• Budget range and campaign requirements
• Any additional information you voluntarily provide through forms or correspondence

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages viewed, time spent on pages, and navigation paths
• Referring website URLs
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide media planning services
• To create and manage advertising campaigns on your behalf
• To communicate with you about our services, promotions, and updates
• To improve and optimise our website and services
• To analyse website traffic and user behaviour for internal analytics
• To comply with legal obligations and protect our rights

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers — Trusted third-party vendors who assist us in operating our website, conducting business, or servicing you (e.g., email delivery, analytics tools)
• Legal requirements — When required by law, regulation, legal process, or governmental request
• Business transfers — In connection with a merger, acquisition, or sale of assets
• Consent — With your explicit consent for any other purpose

4. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, and restricted access to personal data.

However, no method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience, analyse traffic, and understand user preferences. You can control cookie settings through your browser preferences. Disabling cookies may affect certain website functionality.

Types of cookies we may use:

• Essential cookies — Required for the website to function properly
• Analytics cookies — Help us understand how visitors interact with our website
• Marketing cookies — Used to deliver relevant advertisements

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data (subject to legal retention requirements)
• Withdraw consent for marketing communications at any time
• Lodge a complaint with the relevant data protection authority

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. Enquiry data is typically retained for 24 months after your last interaction with us.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

ADcaste Media Solution Pvt. Ltd.
Noida, Uttar Pradesh 201301
Email: query@adcaste.com
Phone: +91 90690 67523